Hunch is a new website (in private beta) that helps you make decisions faster, and perhaps even better. Questions like “What should I be for Halloween? Do I need a Porsche? What toe ring should I buy?” are broken down into a series of sub-questions, guiding you quickly through to the final conclusion. Decision-making is difficult, and decisions have to be made constantly. This is where I believe recommendation systems still have a way to go, for them to become efficient decision facilitators, and not merely option generators. Perhaps Hunch is the next step in that direction? I’m still waiting for my invite, and as soon as I get my hands on one, I’ll let you know if my hunch is right.
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