5 Responses

  1. Daniel Tunkelang
    Daniel Tunkelang March 28, 2009 at 16:11 |

    Your invite should be waiting in your inbox. :-)

  2. Vegard Sandvold
    Vegard Sandvold March 28, 2009 at 18:29 |

    I feel privileged :-) Eager to see for myself what Hunch is about. It will have to wait for tomorrow, though. Off to a party now. Thanks for the invite!

  3. Ted Elvhage
    Ted Elvhage March 30, 2009 at 09:56 |

    This is a great topic Vegard – and indeed making decisions is not an easy subject, many people have tried to manage it. Studies and theories about decisions usually focus on factors involved in what an acceptable solution could/should be. One usually thinks it’s a linear, factbased process. But decisions are not made in a vacuum, they are made within very complex and idiosyncratic systems that involve much more than just a problem, a need and a solution.

    I think Hunch seems to be a great initiative – and I look forward to learning more about how they also take into account the criteria and and system elements that are unique for each and every decision making system. Ie the “stuff” outside the identified problem that keep us doing what we do without changing allthough it’s obvious we should have – a long time ago, myself just as guilty as everyone else…

  4. Vegard Sandvold
    Vegard Sandvold March 30, 2009 at 20:27 |

    Hi Ted!

    I’m also facinated by the irrationality of decision-making, especially what happens when you’re faced with a choice between equally relevant options. I read an article in the local newspaper the other day about behavioral economics, and have put two new books on my Amazon wish list that I’m looking forward to read.

    Predictably Irrational: The Hidden Forces That Shape Our Decisions:
    http://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X/ref=wl_it_dp?ie=UTF8&coliid=I6BC3NXVKS4HO&colid=3D9RPWXS9TGI7

    Nudge: Improving Decisions About Health, Wealth, and Happiness:
    http://www.amazon.com/Nudge-Improving-Decisions-Health-Happiness/dp/014311526X/ref=wl_it_dp?ie=UTF8&coliid=I5SBTDO8TCWHM&colid=3D9RPWXS9TGI7

    Let me know what you think of Hunch when you get to try it.

  5. Daniel Tunkelang
    Daniel Tunkelang March 30, 2009 at 20:34 |

    Vegard, those are fun books (amd Dan Ariely and Richard Thaler are part of the second generation of heuristics and biases researchers), but I’d recommend you read the Cambridge University collections by Daniel Kahneman, Amos Tversky, et al if you have the time. The raw research is fascinating.

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