Research produced by Yahoo examines consumer behaviour in choosing local services and providers in five vertical categories: legal, real estate, home improvement, health care and vocational education. Did you know that 59 percent of homeowners use the Internet to do research on home improvement contractors, searching mainly for type of service needed and location (city, zip code)? As a local business and service provider, you need to have a professional website that is easily found by consumers using search engines. Local search providers must provide completeness, and novel features based on vertical metadata, in order to distinguish themselves from the majors like Google and Yahoo.
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