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Behavioral Economics Meets The Power of Defaults at Hunch
I like Barack Obama, but that is not why I have put his face on my blog. I have been playing around with Hunch.com the last few days, both answering and creating questions. I have discovered that Obama is my 2008 US presidential candidate, that I should live in Portland, Oregon (partly because I... Read More »
A Hack Addressing a Flaw – Transparent Recommendations
Transparency and control is not the pinnacle of user experience design for recommender systems. Our ability to scrutinize the recommendations given to us by the system does not unanimously increase our ability to effectively choose the right option. Transparently knowing all the pros and cons of every recommended options may actually decrease our satisfaction... Read More »
When Recommendations Become a Problem
Some choice good – excessive choice bad. That is the (condensed) Paradox of Choice, according to Barry Schwartz. We need some choice in order to exercise our free will, but the abundance of options we’re facing today (when shopping for groceries, entertainment, education and more) is actually quite overwhelming and paralyzing. No matter how... Read More »
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