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“Gulltaggen” – The long neck and spreading ideas online
Gulltaggen claims “Norway’s premier event for digital marketing” (presentations by Seth Godin and Chris Anderson to mention a few) and it was held on the 28th and 29th of April. There’s also a steady stream of #gulltaggen tweets. We’ll give a quick recap on two talks: building successful websites through understanding what users want... Read More »
A Hack Addressing a Flaw – Transparent Recommendations
Transparency and control is not the pinnacle of user experience design for recommender systems. Our ability to scrutinize the recommendations given to us by the system does not unanimously increase our ability to effectively choose the right option. Transparently knowing all the pros and cons of every recommended options may actually decrease our satisfaction... Read More »
When Recommendations Become a Problem
Some choice good – excessive choice bad. That is the (condensed) Paradox of Choice, according to Barry Schwartz. We need some choice in order to exercise our free will, but the abundance of options we’re facing today (when shopping for groceries, entertainment, education and more) is actually quite overwhelming and paralyzing. No matter how... Read More »
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