Vegard Sandvold

Vertical Search better than General Search?

“Shoppers can better find and weigh their options on a shopping-focussed search engine than on a general search engine,” said Anuj Kanish, co-founder and CEO, Avake. “A user on a shopping search engine is closer to making a purchase than a user on a general search engine and therefore a vertical search engine offers a better conversion rate for advertisers,” added Ramna Sharma, co-founder and president, Avake.

“Shoppers can better find and weigh their options on a shopping-focussed search engine than on a general search engine,” said Anuj Kanish, co-founder and CEO, Avake. “A user on a shopping search engine is closer to making a purchase than a user on a general search engine and therefore a vertical search engine offers a better conversion rate for advertisers,” added Ramna Sharma, co-founder and president, Avake.